Cetera Financial Group
Video, Writing, Strategy, Design, Development
Cetera Financial Group sought to follow up its successful “The Truth Is” campaign by reintroducing the market to the extensive services and organizational options it offers advisors seeking independence from the wirehouses.
We created a series of micro-campaigns that built on each other to rebuild awareness and connect to different audiences over the course of a year.
When you bring the right partners together, amazing things can happen. Cetera’s one-two punch of wealth management programs and Cetera Financial Institutions create something bigger and better. We created a series of full-page ads for prominent publications to reinforce that for a targeted readership.
With a handful of separate entities—each serving a different type of independent advisor, we created visually similar landing pages, each with language tailored to its particular audience. A series of digital ads were created to drive interested advisors to an animated video we created in-house to reinforce Cetera’s overall value proposition.
Blue Flame Thinking 625 Kenmoor Ave SE, Suite 301-3 Grand Rapids, MI 49546
Remote offices in Chicago and suburbs
