As Csenge Advisory Group continued to expand their network of firms and clients, they wanted to update their story and visual approach. We worked closely with the firm to produce a website redesign strategy to reflect their goals while speaking to the needs of their target audiences.
Csenge wanted their refreshed website to better align with the needs of both their individual investor and financial advisor audiences. We introduced vibrant lifestyle imagery and new messaging elements to better connect with their needs and intuitive navigation features to enhance their experience. We also positioned Csenge to use site engagement metrics to further inform adjustments to the site, as the needs and desires of their audiences shift over time.