Gryphon Financial Partners

Brand Launch & Website Creation

Launching as an independent investment advisory firm, Gryphon Financial Partners needed to establish a new identity while reinforcing the years of experience and deep expertise of its principals.

The firm settled on a gryphon, the legendary, mythical creature—half lion and half eagle—as its logo, given its duty is to guard and protect family treasure and priceless possessions, much like a wealth advisory firm. We worked with Gryphon Financial Partners to establish its new name and visual identity while creating a website that reinforced the firm members’ long history of safeguarding the needs of its clients. Working together, our ideas came together to create a highly distinctive and memorable brand.

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