Launching as an independent investment advisory firm, Gryphon Financial Partners needed to establish a new identity while reinforcing the years of experience and deep expertise of its principals.
The firm settled on a gryphon, the legendary, mythical creature—half lion and half eagle—as its logo. Much like a wealth advisory firm, a gryphon’s duty is to guard and protect family treasure. We worked with Gryphon Financial Partners to establish its new name and create a visual identity. From there, we developed a website that reinforced the firm members’ long history of preserving the needs of their clients. Through a strong partnership, our ideas came together to create a highly distinctive and memorable brand.