Our financial services client, Bridgeway Capital Management, wanted to update their website to focus more on institutional audiences and offer a separate site to access information on their mutual funds. Leveraging the firm’s experience and expertise, we gave them a more modern look while emphasizing the brand’s personality.
Bridgeway Capital Management combines a principled organizational culture with a disciplined investment process. Wanting to make sure these qualities were reflected in their new website, we started with an insightful discovery session to clarify Bridgeway’s audiences, brand, and story. Then, our UX, Creative, and Development teams worked closely to execute the website’s layout for optimal results.