For Advisor Group, we developed brand guidelines with a more personable approach to independent wealth management.
As one of the largest independent wealth management firms in the US, Advisor Group (AG) fosters a spirit of entrepreneurship and independence in its 7,000 advisors. AG approached Blue Flame Thinking to enhance and further refine its brand development strategy. They wanted to communicate a more genuine brand identity that would increase awareness of the company and both reflect and unify the four individual firms included under their umbrella. AG also wanted to create a set of standards that could be applied across their website through brand guidelines.