The Colony Group

New Website & Messaging Strategy

The Colony Group Website and Messaging Honeycomb Pattern Banner By Blue Flame Thinking

“Sharing” the Journey (Like Crazy)

With its modern design, streamlined content and intuitive navigation, The Colony Group website now plays a central role in validating the firm’s expertise. With less of a “textbook on the Web” feel and more of a “text me that article from The Colony Group” kind of vibe, social media traffic is way up and 37% of social shares pertain to case studies, thought capital or service offerings. That’s a growth journey worth taking.

The Colony Group Website Designs on Multiple Devices by Blue Flame Thinking

Worth Magazine Content Feed Integration
The Colony Group partners with Worth Magazine to provide expert insights on topics relevant to the communities they serve. Part of our content strategy and development involved using aggregation feeds to pull in those Worth posts and restyle the content to match The Colony Group’s other topical viewpoints seamlessly.

Example data feed from The Colony Group's Worth feed by Blue Flame Thinking
The Colony Group Capabilities and Messaging By Blue Flame Thinking

New Website Results (first three months after launch)