With its modern design, streamlined content and intuitive navigation, The Colony Group website now plays a central role in validating the firm’s expertise. With less of a “textbook on the Web” feel and more of a “text me that article from The Colony Group” kind of vibe, social media traffic is way up and 37% of social shares pertain to case studies, thought capital or service offerings. That’s a growth journey worth taking.
Worth Magazine Content Feed Integration The Colony Group partners with Worth Magazine to provide expert insights on topics relevant to the communities they serve. Part of our content strategy and development involved using aggregation feeds to pull in those Worth posts and restyle the content to match The Colony Group’s other topical viewpoints seamlessly.
New Website Results (first three months after launch)