Cetera Financial Group

Recruiting Campaign

Cetera Truth Is Campaign Creative by Blue Flame Thinking

Services

Marketing Strategy, Branding & Design, Copywriting

Industries

Financial Services Marketing

Credits

It’s not just a business transaction. It’s a life event.

The dream of many financial advisors? Professional independence. But, our research uncovered a key insight: namely, making the jump from an existing firm was a highly emotional decision. So, we created an array of print, digital, social and thought capital assets, all built on undeniable emotional realities. The truth is…it worked.