OE Electrics NeoCon

Website Localization and Trade Show Support

OE Electrics, a United Kingdom-based maker of power and data distribution products for furniture and commercial environments, wanted to build its business in North America. Aware of our strong digital capabilities and understanding of their target markets, they asked us for help in strengthening their brand presence and energizing new business development.

OE Electrics makes the charging ports you encounter in commercial furniture and public venues. Helping them build a stronger presence in North America meant a major rethink of their website and creating connections with key prospects.

Repositioning the Website for North America

We started with a top-to-bottom overhaul of their website, transforming its Europe-focused sensibility into a more familiar landscape for North American users. Some of this effort involved adjustments in regional product offerings, awards, case studies, standards and certifications. The more nuanced work included modifying wording, tone, graphics and navigation into a seamless experience for North American users.

Connecting with an Email Nurture Campaign

To build awareness connect OE with business opportunities, we developed a series of emailings to invite prospects to visit with OE Electrics at NeoCon, North America’s premier interior design trade event. Several of the mailings highlighted key products like the pixelARC wireless charger for mobile devices, and a landing page helped users easily set up meetings with OE Electrics.

Strategic Support

Throughout the website and email projects, we provided effective strategies in concept, content and design to help OE Electrics navigate a new market and a new audience.