Starting Strong: Tips for Beginning a New Agency Relationship
January 28, 2021 2 min read
The start of a new agency-client relationship is always exciting. The agency is pumped for the new challenge and opportunity to create some great work. The client is eager to expand their team and see their ideas in action.
So, what comes next? It doesn’t matter how large or small the client is or what industry they’re in, the beginning of an engagement sets the tone for the rest of the relationship. It’s where expectations are established, roles and responsibilities are defined, and information is gathered.
It’s also when questions around how you’ll work with the agency crop up. Here are a few quick tips we use to guide our process when working with a new client to help ensure it starts off right.
Know that there will be work on your part up front.
Knowledge sharing is critical. We will ask you to track down certain information and put us in touch with key internal and external team members. This helps ensure we lay the foundation needed to deliver the right outcomes.
All agencies have a certain way they operate and shorthand they use. We’re no exception. We also tend to get really excited when we start talking about site analytics, brand messaging platforms, performance metrics, or other parts of a project. Plus, everything we do is built on collaboration. So, we encourage questions. Don’t ever hesitate to speak up if something needs more explanation.
There must be a decision-maker.
Speaking of collaboration, that brings us to the next point. Collective input is an important part of any successful relationship and ensures a better outcome. When you’re gathering feedback from multiple stakeholders on your team, you need to designate someone to combine the comments, resolve any conflicting opinions, and make a final call before sending it back. This saves time and creates greater efficiencies.
Use the thinking.
We understand that creative is subjective. That’s why, along with every word and image we produce, we supply the reasoning that guided it. You can then use this rationale to support your own decisions and defend your selection, if it comes to that.
Understand that things happen.
2020 taught us the importance of being even more agile and adaptable. By embracing last year’s challenges, we extended our creativity and strengthened our ability to pivot. Be open to trying new ways if the old ones aren’t working.
We know our clients are busier than ever and striving to do more with less. It’s our job to get up to speed as soon as possible and keep things moving smoothly so we can deliver great solutions and exceed your expectations. That way, we can make sure our relationship is lasting and successful.