Finding Their Better: Pentair Pools Takes Silver

Written by

Josh Stauffer

CEO and President

An optimistic believer in digital’s transformative power on the landscape of B2B marketing, Josh brings over a decade of agency experience to his role as CEO and president of Blue Flame Thinking. He also brings a lifetime spent in the act of artistic creation and expression…and some serious coding skills.

Josh’s journey from artist to coder to creator of enterprise-grade software applications to digital marketing team leader to business owner began with the realization that the act of creating is more important than the medium used.

It’s not that I am less of a ‘maker’ now. I’m just making something that serves other makers: an agency that provides clients and staff members with a better way to express themselves.

Fast Facts:

  • Classically trained oil painter and illustrator.
  • 5:30 a.m. CrossFit junkie.
  • Han shot first. It’s not a debate, though to be clear, Greedo was a slimeball.

Pentair took home the Silver at Chief Marketer’s PRO Awards for “Best Holiday or Seasonal-Themed Campaign.” Now, since awards are simply affirmations of outstanding results, we’d like to help Pentair show off those results.

The award-winning campaign, which featured a rebate program, not only generated millions of impressions but also converted those impressions into sales through 8,000 redeemed rebates, a 150% increase over the prior year.

The campaign, designed by Blue Flame Thinking, involved a multi-channel strategy that leveraged the role pool retailers play in the selection of equipment. Advertising, social media content, beach balls, website overhauls, and retailer competitions all worked together to convert a swarm of impressions into sales.

As always, we are thrilled to be a part of Pentair’s continued success and recognition. We look forward to spending more time in the pool with Pentair (figuratively speaking, of course) and working to find our better together.