Other Voices: July 6, 2018
July 6, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Continue on for BFT’s Other Voices, a feature that shares what you need to know now. Read below for more.
Design inspiration be found in everyday life, with sources literally everywhere; you just have to allow yourself to be receptive to it. Book covers, stamps, currency, paintings, coffee spills, shoelaces or album covers are all potential influences. It seems simple, but to truly see the beauty of things, you need to be intentional in quieting the noise of life and allowing the colors, typefaces, layouts and details to shine. Dig deeper! This can be the start of a trail of thoughts that lead you right where you need to be. So, keep your eyes open!
— Hannah Schrotenboer, Production Designer
While it may not seem like it on the surface, developing a piece of technology that stands the test of time is not so different from creating meaningful marketing pieces that hold up over the years. Consider the amazing engineering achievement that is the Voyager 1 spacecraft, currently the farthest human-made object from Earth. To aim its antenna properly to communicate with Earth, the spacecraft relies on small control thrusters, and the original ones had essentially worn out. In November 2017, NASA engineers successfully activated another set thrusters on Voyager 1, giving it another 2 or 3 years of life. What’s remarkable is the design robustness of the alternate thrusters, which hadn’t been fired since 1980 and had been subjected to the temperature swings, radiation and general stresses of a 40-year, 13 billion-mile voyage. That led me to ponder the ephemeral nature of the work we do in marketing communications and wonder if anything we’ve done remotely approaches this kind of shelf life. So, I got online to search for a certain piece of literature we produced in 1984 for a client in the performance chemicals industry—and I found it. They’ve added a couple of products and made a few modifications, but almost all of it is still kickin’, much like Voyager 1.
– Chris Beaudoin, Director of Content
The rate of drowning on the African continent is the highest in the world: 20 times that of the UK. Despite many community leaders not being too keen on the idea of women and girls learning to swim, many are challenging the restrictions and making waves.
Education—whether in or out of the water— does serve as a springboard, providing women and girls with the sense of empowerment and the tools they need to claim their rights and challenge existing barriers whether it’s a life skill like swimming or life-altering such as reading.
For me, it was phenomenal to watch the facial expressions and body language of the women and girls shift from fear and utter trepidation to peaceful then, ultimately, to confidence and joy.
– Natalie Suttorp, Production Designer