Other Voices: November 11, 2016

Written by

Rebecca Forrester

Digital Project Manager

For Rebecca, project management is all about the people she works with. It’s also about building connections and digging in to develop a deeper appreciation of the challenges faced. Rebecca brings her previous experience as an account and project manager in the marketing and software development industries to bear in understanding projects from both the client and agency sides of the business. It helps her orchestrate solutions that work for everyone.

It’s my job to form relationships with clients to better understand their business needs and help solve complex problems. How cool is that?

Fast Facts:

  • Habitual prankster.
  • Has shark issues.
  • Best Halloween costume ever was the time she dressed as a table, because anyone can be a ghost or a witch!

Adam Rice

Design Director

For Adam, it starts with branding: creating the visual identity and standards that will provide a client with a recognizable look and set the tone that makes everything that follows uniquely theirs. Adam’s personal appreciation for how art and words work together helps him bring insightful, intelligent and visually impactful design solutions to each project he touches—from product brochures to trade show booth design experiences. Prior to joining BFT 5+ years ago, Adam spent 10 years working for well-known brands across the contract furniture industry (Steelcase, Herman Miller, izzy+ and The HON Company). He’s also helped rebrand and create visual identities for various museums including the Urban Institute for Contemporary Arts (UICA), The Grand Rapids Art Museum (GRAM) and Grand Rapid’s ArtPrize. His passion for design developed early; by age 15, he knew he wanted to be a graphic designer.

Good work begets more work.

Fast Facts:

  • Youth sports coach.
  • Known to stalk stray typography in the wild.
  • Loves the crack of the bat, the smell of the grass and hot dogs. Baseball is just the best.

Also credited: Addie Whelan

With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more.

Will Robots Replace Bank Tellers in Branches?

For those of you who answer that question by saying “My banker is already a robot”… c’mon, be nice. With the increasing use of artificial intelligence in financial technology applications, we now face the prospect of robots taking over the task of greeting and serving customers in bank lobbies. One such robot, known as Pepper, is said to be the first humanoid robot “capable of interpreting a smile, a frown, your tone of voice, as well as the lexical field you use and non-verbal language such as the angle of your head.”

While this may be an impressive leap in terms of technology, is it a step backwards in terms of customer service? Is it just plain creepy? The challenge for marketers will be to make this technology acceptable to customers who go to bank branches to avoid technology and to seek out the “human touch” of talking to a real person at their bank. That will take some creativity…or the willingness to just say no.
– Dave Niemi, Director of Content

What The World Series Sponsors Captured in the Cubs That The MLB Didn’t

The Cubs may have won the series and Nike may have touched viewers’ hearts with their World Series ad but when it comes to creating a sincere connection with your target demographic we could all learn something from Anheuser-Busch and Budweiser. Recognizing a vital fixture in die-hard Cub fan’s culture (the memories tactile experiences that had accumulated over generations) they reached far back into their archives and unearthed old audio of the late Harry Carey, a long time Cubs announcer. They then recut the audio and overlaid it over a new ad which had him call the final out of Game 7.
– Candice Hickman, Account Manager

7 Social Media Marketing Trends That Will Dominate 2017

It’s no secret that social media has taken the world by storm and is a marketer’s dream. We also know that it can be overwhelming and intimidating to keep up with social platforms as they emerge and evolve so rapidly. With 2017 right around the corner, here is a great article forecasting trends and areas of focus to keep in mind for the upcoming year.
– Rebecca Forrester, Account Manager

24 Predictions for Social Media & Social Media Marketing in 2017

With the constant state of change in social media, we’re never sure of what’s happening next across any given platform. In the last week, Instagram has added a purchasing feature to Instagram posts, increased the usability of their “Stories” feature and even started making links clickable for certain users. The future of social media is definitely uncertain, however, predictions are starting to confirm rumors, especially around Facebook and live streaming video. We are even seeing that virtual reality and 360 video is starting to become even more common. The social space is continuing to change and we can’t wait to see what happens next.
— Addie Whelan, Social Media Coordinator

Kodak Revives Its Iconic Logo – And Gives It A Little Twist

From high-waisted jeans and vinyl records to the rerelease of Nintendo’s NES Classic, nostalgia taps into the collective memory of consumers longing for the good ol’ days and perhaps simpler and happier times. Recently, Kodak—a once powerhouse brand in its own right, equal to that of an Apple or Google—replaced its 10-year-old mark with the iconic Kodak “K” in what one can assume is an attempt to reach current and past loyal consumers, along with a new, younger audience living on borrowed nostalgia. Is it foolish to look back and not look forward? Or, is it an honest, stake-in-the-ground claim of staying true to your roots and established brand while continuing forward. In the same vein, Kodak recently looked to the past in their product category to try to stay relevant to meet consumer needs. Only time will tell if looking back will propel Kodak toward the future.
— Adam Rice, Senior Art Director