Other Voices: November 18, 2016
November 18, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more.
It’s wonderful to see the typically conservative financial industry embracing the importance of a visually compelling brand. The examples shown in this article are hip and innovative and really speak to the consumer in a bold and straightforward way. These unique brands have impact across all mediums—even brick-and-mortar applications dazzle. I hope this is highly contagious to the rest of the financial industry! — Julie Helgesen, Art Director
As 2016 winds down, it’s a good time to reflect on what we have learned from this year’s digital developments that will impact 2017. Understanding these trends will allow marketers to have the foresight to stay ahead of the competition.
Trends to be aware of in 2017:
- Consumers are ready for augmented reality.
- Live video streaming will be utilized by brands and consumers more than ever.
- Data visualization tools will lead the way for analysis and interpretation.
- Native advertising will become more efficient.
- Brands will opt for targeting smaller audiences.
- Consumers will expect immersive experiences with content marketing.
- Condensing content and messaging will be key to standing out.
— Phil Bernabe, Account Manager
Because of the recent changes in the market after the presidential election, analysts are predicting shoppers to be very cautious with their spending. However, that will inspire brands to create more promotions and bigger sales, incentivizing customers to make their holiday purchases. Analysts are also predicting that consumers will hold off on their big purchases (like homes, cars, boats, etc.) until the market stabilizes. — Sandy Bailey, Office Coordinator
LinkedIn is a great space to connect with future clients, future employees and future opportunities. However, this channel is definitely not a place to share opinion articles or political pieces. Instead, Hootsuite suggests brands use LinkedIn as a space to share quality content that engages with their audiences. For example, LinkedIn’s SlideShare is a great way to not only capture leads but also teach your audience about a topic of your choice. — Addie Whelan, Social Media Coordinator
The best use of corporate content isn’t a “one and done” approach. When a company goes to the trouble of hiring a writing team to craft content to reinforce messaging, that content typically has a pretty long shelf life. Creating more shouldn’t be the only point of a content marketing strategy. For a strategy to work on all cylinders, it benefits from curating, reissuing and repurposing across media channels in order to keep reaching different audiences. — Gayle Ronan, Director of Content