Riding the Wave: Pentair’s Streamlined Website Earns Industry Awards

Written by

Josh Stauffer

CEO and President

An optimistic believer in digital’s transformative power on the landscape of B2B marketing, Josh brings over a decade of agency experience to his role as CEO and president of Blue Flame Thinking. He also brings a lifetime spent in the act of artistic creation and expression…and some serious coding skills.

Josh’s journey from artist to coder to creator of enterprise-grade software applications to digital marketing team leader to business owner began with the realization that the act of creating is more important than the medium used.

It’s not that I am less of a ‘maker’ now. I’m just making something that serves other makers: an agency that provides clients and staff members with a better way to express themselves.

Fast Facts:

  • Classically trained oil painter and illustrator.
  • 5:30 a.m. CrossFit junkie.
  • Han shot first. It’s not a debate, though to be clear, Greedo was a slimeball.

As a respected leader in the pool product manufacturing industry, Pentair sets the standard for excellence and innovation. It’s a mindset that drives every aspect of the firm’s brand presence. That’s why when Pentair decided to replatform their website onto an enterprise content management system, making it even more valuable to their dealer network, the company partnered with Blue Flame Thinking.

The project also involved adding a range of design enhancements and improvements to enrich the brand’s user experience for both dealers and consumers. Among these was the addition of 360° views within product videos and slider carousels to showcase related images. Plus, a reduction in the total number of pages simplified the site’s navigation.

The now feature-rich, yet streamlined, website enables consumers and dealers to find what they want and need more easily. The revitalized design and sales-driven navigation keep users engaged with site content longer. In fact, time on page has increased by 211%, especially among first-time users viewing high-profile products. Also, the site’s bounce rate has decreased by 98% and use of the dealer locator has increased by 25% since the launch of the new site.

Recently, Pentair’s refreshed website earned both a 2017 W3 Silver Award and a 2017 Davey Silver Award. The recognition is as gratifying as knowing our ongoing collaboration with Pentair continues to contribute to their global success.

To see the work, click here.