About Us
Tailored solutions for tough marketing challenges
We are a Midwest-based digital marketing agency specializing in partnering with organizations in the B2B2C sector. We prioritize understanding client needs and employ an empathetic approach to develop sustainable solutions.
Our digital marketing agency approach to client partnerships
Many of our client engagements involve significant amounts of digital evolution. We use a mindful engagement method that accounts for flexibility, pivoting when necessary, and looking to future use cases.
- Success always comes down to the people involved.
- We focus equally on your organization and best practices when making recommendations and proposals.
- Discovery and exploration always pay dividends.
- Incremental steps create more effective initiatives.
Regardless of project scope or client needs, we maintain our methodology to gain insights upfront and deliver tactics and collateral that endure the test of time.
Digital marketing expertise: The BFT way
Since our founding in 1965, we’ve worked in countless industry verticals, but always with the same goal: To find your better.
- We’re huge advocates of using data to inform our marketing recommendations.
- Often, we lean into new methodologies to strategize and AI tools to make those data-driven decisions.
- We assess the data compared to audience needs, industry trends, and competitive analyses and identify opportunities.
We use gathered outputs to synthesize results effectively and select the right path for your marketing communications.
Our proven project process
When a new challenge comes to us, we dig deep and research like crazy to learn as much as possible. It’s who we are at our core. Challenge seekers. Curious cats. Problem solvers.
- We rely on data to shape our sustainable and deliberate process and move it forward.
- And we don’t just “set it and forget it.” As we collect more targeted data, we’re able to refine our approach and pivot, if necessary.
- Using an integrated approach, we work to understand our clients’ challenges and then develop strategies that are measurable and repeatable for continued success.
Establishing true partnerships with clients
Whether it’s our internal teams or the clients we work with, partnering with the right people makes all the difference.
- At BFT, our core values put people at the center. That’s why our team members consistently strive to be open, honest, and respectful toward each other, our partners, and the world at large. It’s a people business.
- We seek to become partners that work side-by-side as an extension of your team. This isn’t a team that puts in minimal effort. You’ll hear a lot of “we” and “our” language around goals and results.
Sometimes we get awards from famous groups
The best digital marketing agency to come out of 1965
Since our founding in 1965, it’s been an honor to work with over 540+ (and counting!) client-partners and thousands of projects.
- Find your better® is more than just a tagline for us. It’s the reason client relationships exceed 20 years and employees have stayed with us for over 40. It’s built into our DNA and baked into our culture.
- We’re a group of problem solvers, experts, strategists, and makers on a journey to help each other and our clients find their better.
These clients like to work with us
