Building the right a brand story, one that really resonates with the people you want it to, is something of a passion for Eryn, who recently joined Team BFT as our digital engagement strategist. In her not-so-spare time, you can find her exploring the great outdoors or swinging a hammer indoors as she works to renovate her 120-year-old home. Get to know more of Eryn’s story here.
After working on the client side, coordinating marketing activities, why focus on social media, digital engagement, and strategy?
I think social media should be at the core of every company’s communication strategy. It’s not going anywhere any time soon and the benefits, if done right, can be exponential. It’s a way to connect with people and consumers on a whole different level and even learn some things about your brand you might not be aware of. Social media is exciting, challenging and about making connections.
Has pursuing your master’s degree changed your approach to brand storytelling?
I’m very early in my master’s program, but learning to be a more objective communicator.
One person to have a beer with anyone living or dead—who would it be?
I’m going to say Jennifer Lawrence. She seems like a very strong, funny, independent woman who doesn’t care what anyone thinks.
Thanks, Eryn! We’re happy we were able to connect with you!
