Amanda is passionate about learning. Throughout her years of academia, she’s developed research skills and a love for data that shines through in her client work. She’s a TEDx speaker and previously was a university instructor while she completed her doctorate. Count on her to bring the methodologies—and the results—to the table.
Which types of projects have been the most personally rewarding?
I personally find projects that were a team effort the most rewarding. I enjoy watching a team’s hard work and effort pay off.
What is something unexpected you’ve come across in your career that made a project or process easier?
Two things: forming meaningful relationships with clients and being comfortable to ask for help when needed. These two things have saved me many times and are things I recommend others do as well.
Inspiration can come unexpectedly. What have been your most unusual sources?
I find inspiration through small talk believe it or not. If you listen to small talk between your friends and family they will often discuss brands, businesses, work, and marketing. If they are experiencing pain points others may be as well. This often gives me inspiration to try new marketing techniques and view problems through a different lens.
Thank you for your willingness to dig in and find the answers, Amanda! We’re grateful to have you on the BFTeam.
