If 2020 taught us anything as marketers, it’s the importance of being agile. Seemingly overnight, many of our clients had to make major decisions about how to approach the future of their operations and their strategic market planning. Throughout many industries, marketing budgets took a hit. In fact, in a recent survey of CMOs by…
Cleaner Targeting with Personas While programmatic media buys can help pinpoint where targeted audience members are likely to be when they are looking for the solution you are selling, you first need to be able to recognize these targets. That requires knowing what their interests are and what they care about. To do this, you…
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