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Know Your Audience: Why Personas Are More Important Than Ever
Cleaner Targeting with Personas While programmatic media buys can help pinpoint where targeted audience members are likely to be when they are looking for the solution you are selling, you first need to be able to recognize these targets. That requires knowing what their interests are and what they care about. To do this, you…
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4 Ways to Beta Your Way to Better
Adapting a Beta Mindset We believe considering our work as “done” is not as helpful to our clients as it is to think of it as a journey toward even better. We call it our beta way of thinking, and it’s what drives us as marketers, co-workers and as individuals to find our better. Here…
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Marquette Associates New Website Wins Awards
The Marquette Equation: Industry Knowledge + Digital Chops = Award-Winning Website Marquette Associates needed its financial consulting website to work harder to reach key prospects within the institutional marketplace. Tapping our financial industry experience, Marquette called on our editorial and digital teams to upgrade the site’s content and provide design enhancements that would make the…
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