Tyler Wayner
Senior Designer, UI/UX Strategist

Recognition
W3 Silver Award (4), Davey Silver Award (2), Addy Award Winner, Davey Gold Award, Web Marketing Association, Webby People’s Voice Nominee
With the ability to occupy both the design and development worlds, Tyler’s love for making things that are both beautiful and functional is what drives him to maintain this dual citizenship. He also enjoys the variety of challenges it creates for him—from building custom animations for social posts and designing apps for trade shows to digging into CSS with the Dev team. In the end, it’s about taking ideas and crafting them into something tangible that people want to interact with. And, that’s exactly what he’s been doing for all our manufacturing, financial services, and business services clients for most of his 13+ years as a designer.
“It’s all about being happy about where you are but never stopping long enough to be complacent. It’s looking at your failures as steps toward your next success.”
Fast Facts
- Has created wireframes for over 50 clients across industries.
- Relied on for his UX focus and expertise.
- Carves, makes furniture and does pyrography.
- Appears to prefer dogs to cats.
- Began his career with BFT at the age of 10 as a swimsuit model in a client photo shoot.
-
The Psychology of Headlines in Advertising
When it comes to advertising, the headline is often the make-or-break moment. A well-crafted headline can grab attention, spark curiosity, and compel action. But what makes a headline truly effective? It’s psychology. How it makes people feel—when we want readers to act—is key. Attention is the First Battle Human attention spans are notoriously short. Now…
-
3 Questions with Digital Marketing Specialist Amanda Allard
Amanda is passionate about learning. Throughout her years of academia, she’s developed research skills and a love for data that shines through in her client work. She’s a TEDx speaker and previously was a university instructor while she completed her doctorate. Count on her to bring the methodologies—and the results—to the table. Which types of…
Grand Rapids, Michigan
625 Kenmoor Ave SE, Suite 301-3
Grand Rapids, MI 49546
Chicago, Illinois
Remote offices in Chicago and suburbs
Firestarters
Subscribe to our newsletter on LinkedIn
© 2025 Blue Flame Thinking