As an investment management marketer, you know how important keeping your website up-to-date is to your organization. There are many branding, audience, UX, and reporting factors to consider. The one area you may not think of right away is data feed integration. Since these feeds power the information used to research and make decisions about…
When it comes to your organization’s website, it’s easy to get complacent about its performance and focus on other business goals. After all, having a digital presence in the form of a beautiful, dynamic website means the people you’re trying to find you when they need your products or services, right? Not necessarily. If you…
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