Launching the Culitek brand through an accessible and user-centric website

Culitek website redesign

To support the brand’s growth and ensure dealers and customers could easily access information about Culitek’s products, SEFA embarked on a journey with BFT to design and build a cutting-edge website.

Culitek website redesign accessible and user centric website

One of our favorite parts about working with clients is the range of capabilities that enable us to stretch and grow. Different clients have different wants and desires. Not every website build is the same – which allows us to constantly evolve and flex different muscles all while building a killer website. We solved SEFA’s goals in a few ways:

The website incorporates intuitive product range filters, enabling users to effortlessly locate the specific Culitek products they are interested in. This feature enhances user experience and streamlines the purchasing process.

SEFA recognized the importance of providing comprehensive resources for both dealers and customers. The website boasts an extensive product resources section, housing essential documents such as manuals, sales sheets, and spec sheets. This feature empowers users with the information they need to make informed decisions.

A pivotal feature of the website is the dealer locator, allowing customers to find Culitek dealers in their vicinity. This new tool makes it convenient for customers to narrow down dealers and supports Culitek’s distribution network.

At BFT, we continue to build websites that adhere to WCAG 2.1 AA compliance. This ensures that the website is accessible to individuals with disabilities, offering a true user-friendly experience.

SEFA and Culitek are now reaping the benefits of the thoughtful and well-planned online presence.

Enhanced User Experience
The product range filters and comprehensive product resources have improved the overall user experience, making it easier for customers and dealers to explore Culitek’s offerings.

Increased Visibility
The dealer locator functionality has increased Culitek’s visibility, helping customers find dealers near them quickly. This, in turn, has boosted sales and strengthened the brand’s presence.

Accessibility with WCAG 2.1 AA Compliance
Achieving WCAG 2.1 AA compliance demonstrates SEFA’s commitment to inclusivity. It expanded the website’s reach to a broader audience and positioned Culitek as a socially responsible brand.

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Grand Rapids, Michigan

625 Kenmoor Ave SE, Suite 301-3
Grand Rapids, MI 49546

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