Old Second Bank
Website Update
Though Old Second Bank already had an award-winning website, they returned to Blue Flame Thinking for a refresh of our original web design. The refresh helped to improve the site’s overall functionality as well as its responsive design. As part of the update, we revised the messaging strategy to align with the bank’s brand evolution. The result is a site that remains visually engaging and is easily navigated across all platforms.
Website Refresh Results
14%
decrease in bounce rate
58%
increase in time spent on Wealth Management pages
77%
increase in Mortgage area page views
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