After digging into data from the past three years, we’ve noticed a trend.
When clients take on copywriting for their website project, delays happen.
By comparing the original project timeline and the actual go-live date, when clients are responsible for copywriting:
- About 50% of our projects have experienced an average delay of 1.5X the original timeline.
The one thing I do every day that makes others cringe
It’s time to share a secret from my workday.
Are you ready for it?
Here it is: A little thrill runs through me whenever I open a blank Word document to start a new writing project.
Every single time.
A zing. A zip.
And that may make you shudder.
I’ve seen that exact reaction from teammates (You know who you are!).
I’ve made peace with it. Not everyone loves writing. For me, it feels like the thrill of possibility.
Why writing copy doesn’t fit in the typical workday of a client
If you love lists, we can be best friends.
My daily to-do list includes:
- Tasks ranked in priority order
- A mix of short, easy-to-complete items and longer “really need my brainpower” items
- Inevitably, there’s a task that I know isn’t going to be very fun
It all comes down to that last bullet.
Web, PPC, ad, or landing page copy often falls as the “last item” on the to-do list for clients. And often, the last item gets bumped to the next day. And then next week.
And maybe you like writing.
But your day-to-day job—the actual work you are required to get done every day—takes priority over copy.
New product launches. Changing business goals. New staff training. Shifting job responsibilities. Major company events. These all take precedence over website copy.
Why you should hire BFT to write copy for your project
Hint: It’s not just about the money.
Delays happen. Whether from competing priorities, internal turnover, or a lack of project ownership, website projects can be tricky to wrangle.
Either clients don’t realize:
- How long it will take to write
- The amount of copy needed
- How the approval process will get bottlenecked
- That copy tasks often get shuffled from one project owner to another
The bottom line is: Copy delays can significantly impact the project launch date.
We can help with that.
Our BFTeam has a well-established internal process to manage our workload and dedicate specific time to client tasks, including copywriting. Copywriting follows a specific process of brainstorming, reviewing provided collateral, theme ideation, edits, and refinements—and we’re always flexible to what our clients need.
At times, we help with the full copywriting package: content gathering, writing headlines, body copy, and metadata, while other clients write the body copy themselves and we fill in the rest.
Often our clients have goals to improve SEO on their websites. Unless you’re an SEO expert, you’re likely already scheduled to use BFT’s copywriting services. Our team weighs in on keywords and integrates those SEO terms into headlines, metadata, and body copy. Since you’re already dedicating a portion of your budget to copywriting, here’s a little reminder: our team will always uphold our end of the deadline on your project.
The copywriting phase is a short period in the overall project timeline and typically accounts for about 6-9% of the overall project budget. But it’s crucial for maintaining the timeline and the quality of work.
Allocating a portion of your budget to our internal copywriting services can help you avoid project delays. And we’ll ensure that your brand voice is integrated seamlessly into your messaging.
So, who wants to open the next Word doc?
