Tiffany Kreh

Learn how to build a forward-looking digital marketing strategy for 2026 to drive growth in B2B/industrial sectors.

The last few years have brought significant activity in the wealth management space, with headlines featuring acquisitions, consolidations, expansions, advisor movement, marketing trends, and new efficiency solutions. Recent reports project that 20% of asset and wealth managers will be acquired by the end of 2029 and discuss reaching wider audiences and planning for future growth.  At BFT,…

Behavioral biases affect decisions around investments and money. Here’s how to approach reminding clients of bias.

In the fast-paced world of financial advising, every conversation counts. Here are five essential reminders for anyone looking to make a meaningful impact in discussions with financial advisors. Throughout our years of working with both investment providers and wealth management firms on their marketing and communication initiatives, we’ve had the benefit of speaking with scores…

One of the interesting aspects of working for a digital marketing agency is the wide range of questions and challenges we often face. At any point during the day, we might: It means that we’re always learning—and that we’re never doing the same thing each day. That’s how we stay sharp! Diving Deeper to Understand…

Savvy B2B companies launch digital marketing campaigns, particularly on Google Ads. We understand the urge to get results now—but it’s a mistake to dive directly into campaigns without fully strategizing. Effective planning and execution are key. The assumption is that spending budget = instant leads. However, this is a common misconception when spending money on…