One of the interesting aspects of working for a digital marketing agency is the wide range of questions and challenges we often face. At any point during the day, we might: It means that we’re always learning—and that we’re never doing the same thing each day. That’s how we stay sharp! Diving Deeper to Understand…

Savvy B2B companies launch digital marketing campaigns, particularly on Google Ads. We understand the urge to get results now—but it’s a mistake to dive directly into campaigns without fully strategizing. Effective planning and execution are key. The assumption is that spending budget = instant leads. However, this is a common misconception when spending money on…

2025 has been wild in the marketing world, but we’re thrilled that our agency is turning the big 6-0 this year! We’re grateful for the opportunities we’ve had to work with clients near and far. From just a few miles away in Grand Rapids or Chicago to locations like New Jersey, Connecticut, Kansas, Texas, and…

We’re excited to introduce Lauren Hetrick, the newest addition to our marketing team! Lauren brings a thoughtful approach to her work, often stepping into different perspectives to uncover creative solutions. From driving inspiration to delivering meaningful client experiences, Lauren is all about making a positive impact. Let’s dive into three questions to get a glimpse…

Amanda is passionate about learning. Throughout her years of academia, she’s developed research skills and a love for data that shines through in her client work. She’s a TEDx speaker and previously was a university instructor while she completed her doctorate. Count on her to bring the methodologies—and the results—to the table. Which types of…

Marketing investment solutions to RIAs, institutional allocators, plan sponsors, and platforms has never been easy. These audiences are sophisticated, selective, and constantly evaluating new opportunities. They’re also inundated with information. At Blue Flame Thinking (BFT), we’re seeing AI reshape how asset and investment managers approach institutional fund marketing. AI can help teams work smarter, uncover…