Laura AmRhein

Account Director

Laura AmRhein
1
Year at BFT

With 25+ years of experience leading B2B and B2C marketing initiatives across diverse industries, Laura brings a blend of creative vision and analytical rigor to every challenge. Her expertise spans brand development, category strategy, product positioning, and service marketing—delivering results that resonate with both customers and stakeholders.

Laura thrives at the intersection of insight and execution, using data to uncover meaningful patterns and translate them into impactful, omni-channel campaigns. As a full-stack marketer, she’s fluent in the entire marketing ecosystem—from high-level strategy to hands-on implementation—ensuring seamless integration across platforms and touchpoints.

Whether building brand equity, driving customer engagement, or boosting product profitability, she specializes in turning ideas into action and strategy into measurable success.

 

Fast Facts

  • Often inspired on dog walks or 3 a.m. deep thinking sessions
  • Avid baker—including a super top-secret ingredient that she adds to her homemade cheesecake crust
  • Currently eyeing a Rachmaninov piece to conquer on the piano

Grand Rapids, Michigan

625 Kenmoor Ave SE, Suite 301-3
Grand Rapids, MI 49546

Chicago, Illinois

Remote offices in Chicago and suburbs

Firestarters

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