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The Psychology of Headlines in Advertising
When it comes to advertising, the headline is often the make-or-break moment. A well-crafted headline can grab attention, spark curiosity, and compel action. But what makes a headline truly effective? It’s psychology. How it makes people feel—when we want readers to act—is key. Attention is the First Battle Human attention spans are notoriously short. Now…
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AI in Brand Content Creation: Why Marketing Still Needs the Human Touch
Discover how AI in content creation impacts brand voice and why marketing still needs a human touch to avoid brand dilution.
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How the Art of Storylistening Helps You Tell a Stronger Story
Tell a stronger story of your brand
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ESG Investing and Financial Institutions
Define. Deliver. Discuss. In recent years, interest in environmental, social, and governance (ESG) investing has increased. In fact, a study released by EY late last year reported that the number of investors adding ESG products to their portfolios almost doubled from 2019. Another initiative furthering the use of ESG criteria is the U.N. Principles for Responsible…
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B2B Content Marketing During COVID-19: How to Adjust Your Strategy
Like everything else in today’s world, the COVID-19 pandemic has turned content marketing on its ear. Chances are that the 2020 plan you carefully developed last fall is a distant memory. You may be struggling to determine what’s important to communicate while still empathizing with your customers. And you may be wondering what you can…
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Morningstar® Investment Conference Takeaways
Last week’s annual Morningstar Investment Conference at Chicago’s McCormick Place gave our team an opportunity to catch up with ongoing financial industry trends and the continued impact of an aging bull market. Our main takeaway: The more things stay the same—rising operating costs, falling management fees, larger numbers of Baby Boomers marching into retirement—the more…
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Say What You Mean
Every industry has its own language. From acronyms to buzzwords, we all have a verbal shorthand we use at work. And while it might save time when communicating with our coworkers, as content creators, it’s equally important to recognize situations where we need to speak plainly in order to be heard and, more importantly, understood.…
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