Sound Advice Holds Up
Amway has a storied past, which it proudly celebrates and curates through displays and archives at its global headquarters. Among the pieces of historically significant content the company has, are 12 speeches by its founders. Working with Amway’s in-house production team, we dug in and pulled out the themes from each talk that still resonate today.
Our strategy for sharing the company’s heritage extended to creating shareable content in social posts featuring inspirational quotes, pieces for the website, and a library of GIFs, interactive elements and even a small video game prototype that wove the themes found in the original 12 speeches into a year-long strategic content calendar.