Social Media Content Strategy

Blue Flame Thinking created this illustration of a sailboat and a whale for Amway's social content strategy.

Amway has a storied past, which it proudly celebrates and curates through displays and archives at its global headquarters. Among the pieces of historically significant content the company has, are 12 speeches by its founders. Working with Amway’s in-house production team, we dug in and pulled out the themes from each talk that still resonate today.
Our strategy for sharing the company’s heritage extended to creating shareable content in social posts featuring inspirational quotes, pieces for the website, and a library of GIFs, interactive elements and even a small video game prototype that wove the themes found in the original 12 speeches into a year-long strategic content calendar.

Amway Global FourWinds animated illustration
Amway Global social media marketing animation
Amway Global World Headquarters logo

Along the way, we also concepted and helped Amway Re-launch the original Directly Speaking radio program that Rich and Jay started more than half a century ago. This time as a live stream for Facebook that thousands of their affiliate audience members could watch and engage with in real-time.

Amway Global campaign pins
Amway Global campaign animation
Amway Global directly speaking Facebook page

Share this Case Study

Grand Rapids, Michigan

625 Kenmoor Ave SE, Suite 301-3
Grand Rapids, MI 49546

Chicago, Illinois

Remote offices in Chicago and suburbs

Firestarters

Sign up for our quarterly newsletter

Blue Flame Thinking

© 2024 Blue Flame Thinking