Product Launch Campaign

Talk about a groundbreaking innovation…

Introducing a brilliant technological breakthrough that will revolutionize the energy industry. Skeptical? Our research-rich, strategic communications campaign for Fairmount Santrol’s Propel SSP^™ is built on a bedrock of scientific data, testing results and third-party testimony from a widely respected engineer. We deployed video, digital advertising, print support and an interactive trade show presence to launch this highly successful new product.

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