Pentair

Pool IQ™ Sales App

Services

Website & App Design, Marketing Strategy, Copywriting

Industries

Manufacturing Marketing

Credits

An app that puts incredible selling power in the palms of dealers’ hands.

Pentair engaged us to create the Pool IQ app to help support their dealers, distributors and the end consumer. Since 2016 the app has evolved into an integrated B2B2C app that provides animations, videos, calculators and consistent selling points for Pentair’s key pool equipment products to every user group.

Pentair Pool IQ Home Screen in tablet and phone by Blue Flame Thinking

Pentair Pool IQ sales app on mobile phone

Consumer Friendly, Pro Focused

Allows Pentair Dealers with specialized codes to customize the tools and products in the app to align with their own business models. They can turn off product lines, brands or features that they don’t sell or support.

Tools for the Pros

From the most common pool volume calculator to region-specific Heat Pump comparison tools, each one directly supports a key product line with consumer-specific date and often reinforces a new product launch.

Pool IQ IntelliCenter Image in Phone by Blue Flame Thinking

Pentair Pool IQ Racer 3D Exploding Animation by Blue Flame Thinking

Pentair Pool IQ Racer Screen in tablet by Blue Flame Thinking

Pool IQ Energy Saving Tool by Blue Flame Thinking

Send your Quote

The tool allows entire projected yearly cost savings to be sent on to the consumer through the pro’s own email as a great touchpoint to continue discussions.

Regionalized

The Pool IQ app supports North America, Latin America, and Canada with regionalized translations, electrical costs, and specific data and tool support. With active users in over a dozen countries the app a truly global reach.