Artificial intelligence (AI) is reshaping how we advertise online.
Google Ads has embraced AI with tools that generate headlines, keywords, and ad copy, and campaigns like Performance Max that automatically optimize for results.
But while AI makes ad management more accessible, it doesn’t make it easier to master. That’s why marketing agencies like Blue Flame Thinking are more valuable than ever in this era of automation.
We stay on top of the latest AI updates so you don’t have to. Read on to discover what’s new, what works, and what we don’t recommend.
AI Can Suggest, But It Can’t Strategize
AI tools in Google Ads can rapidly produce headlines, descriptions, and keyword suggestions.
But here’s the catch: they aren’t tailored to your brand voice, your customer base, or your business goals.
That’s where a digital marketing specialist steps in.
At Blue Flame Thinking, we don’t just click “generate” every time AI tells us to implement a new keyword or headline.
We review, rewrite, and refine AI-generated suggestions to make sure every ad aligns with your products, your positioning, and your target audience. That’s something AI can’t do alone.
And we’re not doing it in isolation. We bring in talented copywriters to fine-tune the message and web designers to ensure the landing page delivers a seamless, brand-consistent experience once a potential customer clicks through to the landing page.
Performance Max: Powerful, But Not for Everyone
One of Google Ad’s prime examples of AI in action is Performance Max campaigns.
These types of campaigns automatically decide where to show your ads—across YouTube, Display, Search, and more based on performance data. But this lack of transparency and control can be a problem, especially for B2B companies that need to clearly account for every advertising dollar.
If you’re new to Google Ads, Performance Max might be your default starting point. In fact, most Google Ads reps are quite convincing on why you should implement this type of campaign along with other AI recommendations. However, that doesn’t always mean it’s your best option to promote your product or service. At BFT, we have strategists and digital marketing specialists to help you determine whether Performance Max fits your goals, or if you need a more customized approach.
Best Practices: Work With Experts Early
Google Ads has become more powerful and complex with the integration of AI. However, we believe the most effective campaigns are built on a deep understanding of audience targeting, bidding strategies, creative copy, and analytics.
And with AI tools in Google Ads rapidly evolving, staying up-to-date is a full-time job.
That’s why it is in your company’s best interest to partner with a marketing agency or digital marketing specialist as soon as possible. At BFT, we help businesses:
- Decide when to optimize for clicks vs. conversions
- Interpret performance data in the right context
- Make AI work for them—not instead of them
Final Thought: AI is the Tool—We’re the Strategists
AI in Google Ads is exciting—and it’s only going to get more sophisticated.
But automation doesn’t replace expertise. It amplifies it.
While AI can speed up execution, it takes a trained team to ensure your budget is spent wisely, your message is on point, and your campaigns are aligned with your business goals.
That’s what we do every day at Blue Flame Thinking. And we’re ready to help you get the most out of Google Ads as AI continues to evolve.
Reach out today to maximize your Google Ads impact with a team that understands the ever-shifting landscape.
