Copywriting Archives - Page 4 of 4

Content Marketing: Where Marketing, Customers and Your Bottom Line Converge

I recently had the opportunity to attend the NewsCred #ThinkContent Summit 2016 in New York. This year’s theme, “Convergence: The New Marketing Imperative,” put content at the center of that convergence, supporting NewsCred’s assertion that it’s through content that you’ll find a reliable way of reaching and attracting attention to your brand, products and messages.…
Other Voices: November 18, 2016

With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. 9 of the Most Beautiful Branding Identities in Banking It’s wonderful…
Other Voices December 16, 2016

With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. 5 Ways To Build A Thicker Skin So You Can Go…
Marquette Associates New Website Wins Awards

The Marquette Equation: Industry Knowledge + Digital Chops = Award-Winning Website Marquette Associates needed its financial consulting website to work harder to reach key prospects within the institutional marketplace. Tapping our financial industry experience, Marquette called on our editorial and digital teams to upgrade the site’s content and provide design enhancements that would make the…
The Power of Proper Punctuation

The Power of Proper Punctuation Admittedly, we have a passion for grammar, in general, and punctuation, in particular. A well-crafted phrase has as much power to inspire as a misused apostrophe does to get under our skin. It’s nice to know that we’re not alone. From the Grammar Vigilante in Bristol, England, to Weird Al Yankovich himself, we’re in…