-
One Tiny Little Secret from a Copywriter’s Life
After digging into data from the past three years, we’ve noticed a trend. When clients take on copywriting for their website project, delays happen. By comparing the original project timeline and the actual go-live date, when clients are responsible for copywriting: The one thing I do every day that makes others cringe It’s time to…
-
Email Marketing Automation: Unlock the Potential to Customize Customer Engagement
As marketing strategies evolve, businesses increasingly face challenges in delivering personalized messages to their target audiences. Email marketing can be a powerful tool. But as a manual process, messaging and segmentation is difficult. Here’s why: Email marketing automation bridges this gap by enabling timely, relevant communication based on detailed customer data and behavior. It also…
-
Debunking the Silver Bullet of Digital Marketing Tactics
Explore why there is no one-size-fits-all solution in digital marketing. Learn about buyer persona research, campaign strategies, engagement metrics, and omnichannel marketing for effective results.
-
AI in Brand Content Creation: Why Marketing Still Needs the Human Touch
Discover how AI in content creation impacts brand voice and why marketing still needs a human touch to avoid brand dilution.
-
Why You Need a Trusted Marketing Agency Partner in 2024
B2B marketing and lead generation have changed significantly in the last few years. How? Regardless of the market or industry—the combination of labor shortages and smaller budgets means that you’re being tasked with driving awareness and organizational change with even fewer resources before. Greater care and expertise are needed to avoid missed opportunities when budgets…
-
Creating Value with RevOps
You’ve probably heard the trending term Revenue Operations, also known as RevOps, in your marketing circles. You may be wondering what all the fuss is about, how your organization gets there, and what it means for marketing. As you know, the purpose of any marketing investment is to produce revenue. It’s to make target audiences…
-
3 Questions Every Product Launch Should Answer
It’s not often that you can introduce an entirely new product category to the marketplace. Unless what you’ve developed is truly a breakthrough, you’ll be entering a market with established competitors and existing expectations. The challenge is to stand out and claim a niche that describes your value and appeals to your target audience. New…
-
Maximizing the Marketing Funnel
A strategic marketing plan is like a funnel. You cast a wide net, then keep narrowing things down to identify those more likely to engage with your product or service. Marketing is designed to increase awareness of what you offer and lead your audiences to a conversion—whether that is a purchase, meeting, or other connection.…
-
Leverage the Power of Machine Learning and AI for Companies
Using AI in business is gaining serious traction. Unless you’ve been living in the remote woods of Canada for the last year (and the Yukon is b-e-a-utiful, by the way), you’ve seen artificial intelligence exploding everywhere. This blog includes a primer on how AI works, how you’ve been using AI for years (even if you…
-
Using AI Image Generation for Marketing
Over the last few months, there’s been quite a bit of chatter throughout the agency world on the ins and outs of using AI image generation to create art and images for marketing projects. Many questions have surfaced. Let’s dig into these questions Your competitors are likely using AI-powered tools like Adobe Generative Fill, Shutterstock…
Grand Rapids, Michigan
625 Kenmoor Ave SE, Suite 301-3
Grand Rapids, MI 49546
Chicago, Illinois
Remote offices in Chicago and suburbs
Firestarters
Subscribe to our newsletter on LinkedIn
© 2026 Blue Flame Thinking