-
Beyond Stock: What Our Designers Have Learned Using AI-Generated Images in Real Client Work
Marketing leaders are watching AI rewire every part of the stack—from copy to media buying to creative production. The visual side is also changing rapidly. After two years of putting AI-generated images to work on real B2B client projects, here is what we have learned as a design team, and what it means for the…
-
Lessons Learned in Claude Cowork for the Ati Robotics Website
A tech-forward client, Ati Robotics, came to BFT with a proposition: Build our new site in 30 days using Claude. So we did.
-
Why Your Website Needs to be Built for Conversion (Not Just Traffic)
Traffic is good, but conversions matter more. Here’s why your B2B website must be built for conversion, not just visits.
-
Why You Need a Trusted Marketing Agency Partner in 2024
B2B marketing and lead generation have changed significantly in the last few years. How? Regardless of the market or industry—the combination of labor shortages and smaller budgets means that you’re being tasked with driving awareness and organizational change with even fewer resources before. Greater care and expertise are needed to avoid missed opportunities when budgets…
-
How Your Marketing Could Benefit From Avatar Video Using Generative AI
CEOs, managers, and financial advisory services have long used video (live stream or prerecorded) to connect with employees, share important information, or relay updates. Now generative image AI tools can help us create an avatar, train software to mimic our voice, upload a script, and splice them all together for the final product. Avatars can…
-
Using AI Image Generation for Marketing
Over the last few months, there’s been quite a bit of chatter throughout the agency world on the ins and outs of using AI image generation to create art and images for marketing projects. Many questions have surfaced. Let’s dig into these questions Your competitors are likely using AI-powered tools like Adobe Generative Fill, Shutterstock…
-
The Importance of a Website Traffic Analysis
Your website is the most visible view of your brand and products or services. Prospects and clients are visiting to learn more about you and engage. Understanding your website demographics and analytics is a critical step in using data to make decisions. Another big benefit of using data-driven decision-making is content optimization, which allows you…
-
Key Considerations for Website Redesigns
As a digital marketing agency, we’ve built hundreds of websites. Each one has its own unique story, brand, and challenges. Whether it’s a new website or a redesign meant to refresh an online footprint, there are several elements that drive our process for designing websites that help position our clients for success. Here are the…
-
What is ChatGPT? An AI Content Creation Tool from A Marketing Agency Perspective
There’s been quite a bit of chatter around ChatGPT over the last several weeks. Like any company, we have a range of fascinations with it. We have those who jumped on right away and started testing it for their kids’ projects or just for fun. We have those who are waiting to see what happens…
-
BFT Recognized in 2023 as a Top Agency Through Clutch Awards
Honored to Be Among Top Agencies in Michigan Blue Flame Thinking has been named as one of the top web development and branding companies in the state of Michigan by Clutch Marketing! A prominent B2B review and rating platform focusing on the IT, marketing, creatives, and business industries. Each year, Clutch presents its awards to…
Grand Rapids, Michigan
625 Kenmoor Ave SE, Suite 301-3
Grand Rapids, MI 49546
Chicago, Illinois
Remote offices in Chicago and suburbs
Firestarters
Subscribe to our newsletter on LinkedIn
© 2026 Blue Flame Thinking