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Why You Need a Trusted Marketing Agency Partner in 2024
B2B marketing and lead generation have changed significantly in the last few years. How? Regardless of the market or industry—the combination of labor shortages and smaller budgets means that you’re being tasked with driving awareness and organizational change with even fewer resources before. Greater care and expertise are needed to avoid missed opportunities when budgets…
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Integrating Web Development Early is Key to a Smooth Project Process
You may be surprised when BFT brings a website developer into the project process early on – maybe even from the start. Getting the right people involved at the right time helps project synergy and solves problems quickly. We talked with Rob C., our senior developer, about two frequently asked questions. The spark of curiosity…
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Using AI Image Generation for Marketing
Over the last few months, there’s been quite a bit of chatter throughout the agency world on the ins and outs of using AI image generation to create art and images for marketing projects. Many questions have surfaced. Let’s dig into these questions Your competitors are likely using AI-powered tools like Adobe Generative Fill, Shutterstock…
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The Importance of a Website Traffic Analysis
Your website is the most visible view of your brand and products or services. Prospects and clients are visiting to learn more about you and engage. Understanding your website demographics and analytics is a critical step in using data to make decisions. Another big benefit of using data-driven decision-making is content optimization, which allows you…
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Key Considerations for Website Redesigns
As a digital marketing agency, we’ve built hundreds of websites. Each one has its own unique story, brand, and challenges. Whether it’s a new website or a redesign meant to refresh an online footprint, there are several elements that drive our process for designing websites that help position our clients for success. Here are the…
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What is ChatGPT? An AI Content Creation Tool from A Marketing Agency Perspective
There’s been quite a bit of chatter around ChatGPT over the last several weeks. Like any company, we have a range of fascinations with it. We have those who jumped on right away and started testing it for their kids’ projects or just for fun. We have those who are waiting to see what happens…
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Developing or enhancing an investment management website? Know your data feeds.
As an investment management marketer, you know how important keeping your website up-to-date is to your organization. There are many branding, audience, UX, and reporting factors to consider. The one area you may not think of right away is data feed integration. Since these feeds power the information used to research and make decisions about…
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BFT Recognized in 2023 as a Top Agency Through Clutch Awards
Honored to Be Among Top Agencies in Michigan Blue Flame Thinking has been named as one of the top web development and branding companies in the state of Michigan by Clutch Marketing! A prominent B2B review and rating platform focusing on the IT, marketing, creatives, and business industries. Each year, Clutch presents its awards to…
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Migrating from Universal Analytics to Google Analytics 4, the Final Countdown.
On July 1st, 2023, Google Analytics 4 (GA4) will officially replace Universal Analytics. At some unknown point between now and then, Google’s new GA4 migration assistant will automatically create a new GA4 property for you, reusing the existing site tags from UA. So what does that mean, and what do you need to do before…
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Blue Flame Thinking wins Gold and two Silvers at the 2022 AIVA w3 Awards for its client websites
The North American Academy of Interactive and Visual Arts (AIVA) has recognized several of our client’s websites in the 17th edition of the w3 Awards. Csenge Advisory Group was awarded a gold medal As Csenge Advisory Group continued to expand its network of firms and clients, it needed to update its story and visual approach. We…
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