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Expanding the Definition of UX
UX Is a Holistic Process UX has become ubiquitous. A search for “UX” on LinkedIn alone returns well over 1 million results. These can range from job postings and roles to various groups on the subject. With its explosion in popularity over the last decade, it’s important to look at what we mean when we talk about UX so…
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From UX to CX: Expanding the Experience
Over the last 10+ years, the popularity and focus on UX for digital products and properties has grown by leaps and bounds. Companies have come to realize the importance of offering engaging user experiences to their customers. Otherwise, they risk losing them to competitors who have invested time and money into improving their product and…
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