Dynamic Inc.

Rebuilding Dynamic Inc.’s Website for Improved Functionality and SEO

Services

SEO Services, Digital Marketing, Website Development & Managed Hosting, Branding & Design

Industries

Manufacturing Marketing

Credits

Keeping up with an ever-evolving digital landscape requires ongoing effort. Dynamic asked BFT to help rebuild their website to take advantage of new features and functionality.

Dynamic Inc. is a well-established technology solutions company that’s been in operation for over two decades. While it offered an impressive track record in the industry, the company faced several challenges related to its online presence including a lack of modern features and suboptimal search engine optimization (SEO).

Dynamic’s Challenges with Digital Marketing

Dynamic originally had several websites with different levels of modernization. The metrology business had a new modern site while the main parent company and its prototyping business still operated with an over ten-year-old site that wasn’t mobile-friendly or responsive.

Multiple Websites

Managing three separate websites was cumbersome and counterproductive. It resulted in brand inconsistency and made it challenging to consolidate SEO efforts.

Small Team

With a small team responsible for website maintenance, the client required a user-friendly CMS that would allow them to easily update content and make changes without the need for extensive technical knowledge.

Modern Website Features

The client wanted to give their website a fresh, modern look to make a positive impression on visitors. They also sought to restructure the navigation for a more intuitive and efficient user experience.

Revitalizing Dynamic’s Online Presence and UX Design

To address Dynamic’s challenges and position Dynamic as a cohesive, modern organization with centralized services and capabilities, our team devised a comprehensive solution:

1. Website Redesign and UX: We conducted a thorough analysis of Dynamic Inc.’s existing website and user experience, identifying areas that required updating. The new website design focused on creating a visually appealing and user-friendly interface that showcased the company’s current capabilities. We also helped them highlight all the machines and capabilities their prototype division had – bringing it up to par with the metrology group’s presentation and focus.

2. Web Content Consolidation: We merged the three separate websites into a single, cohesive platform. This consolidation not only simplified management but also enhanced the brand’s online presence and SEO potential.

3. WordPress CMS Implementation: To meet the client’s need for an easy-to-use CMS, we integrated a robust, user-friendly CMS solution. This empowered their small team to manage content updates and website maintenance efficiently, without the need for extensive technical expertise.

4. Website Navigation: We restructured the navigation of the website to ensure that visitors can easily find relevant information. We created a clear menu structure, optimized the layout for improved usability, and implemented a responsive design for mobile accessibility.

Products and capabilities highlights. The BFTeam designed all new page templates and machine capabilities pages.

Embedded 3-D tours. A unique tour of each Dynamic location helps validate the facilities for potential customers.

Members-only HR portal. Dynamic Inc. can now update HR documents, benefits details, and holiday schedules for all employees. And manage access directly through the site’s CMS.

BFT Website Redesign Strategies Achieve Dynamic’s Goals

Implementing their new website yielded significant improvements for Dynamic:

A Modern UI and Web Presence

The redesigned website now reflects Dynamic’s current capabilities and conveys a modern, professional image to visitors.

Streamlined Web Management

By consolidating three websites into one and implementing a user-friendly CMS, the client’s small team can efficiently update content and manage the website without the need for extensive technical support.

Improved SEO

The consolidated website and improved content structure enhance Dynamic’s SEO capabilities. Dynamic now ranks higher in search engine results, attracting more organic traffic.

Enhanced User Experience

The new navigation structure and responsive design offer a more user-friendly experience, reducing bounce rates and increasing user engagement.

Transforming Dynamic’s website highlighted the importance of regular website updates and optimization to stay competitive in today’s digital age.

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