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The Possibilities of Personalized Video
Video is undeniably one of the most engaging and effective ways to communicate with any audience. We’re all familiar with traditional videos; we’ve watched thousands of them. It’s perfect for creating shared experiences by sending a single message to an audience of millions. But today, we can reach people with more relevancy and send unlimited…
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Blue Flame Thinking’s Favorite Team Collaboration Tools
COVID-19 has many of us learning how to effectively work remotely. For teams that are used to working in person, this transition to remote collaboration can be tricky to navigate. Don’t worry though; we’re here to help you work through it. We asked the team and have come up with a list of our favorite…
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From UX to CX: Expanding the Experience
Over the last 10+ years, the popularity and focus on UX for digital products and properties has grown by leaps and bounds. Companies have come to realize the importance of offering engaging user experiences to their customers. Otherwise, they risk losing them to competitors who have invested time and money into improving their product and…
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5 Website Development Trends to Add to Your Digital Toolkit
In our ever-changing and technology-dominated world, your brand and digital properties need to keep up with the pace of web development trends. Just like you’ve probably upgraded from your first phone or computer to one with the latest features and functionality, implementing digital advancements on your website can enhance its performance and results. Gone are…
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Our Response to Coronavirus (COVID-19)
Given the growing concerns over Coronavirus (COVID-19), we wanted you to be aware of the extra steps we’re taking to ensure we continue to offer the same level of service you’ve come to expect from us while keeping our staff safe and healthy. We want to stress that your marketing and communication needs remain a…
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Google’s Latest Search Algorithm Update: BERT
In October 2019, Google announced a new core algorithm update known as BERT, short for “Bidirectional Encoder Representations from Transformers.” Google describes BERT as a state-of-the-art approach for natural language processing (NLP). Google stated the model in which they used to create BERT will “process words in relation to all the other words in a sentence, rather than one-by-one…
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2018 Holiday Hurrah Retrospective
Last year, we did something new at Blue Flame Thinking to celebrate the end of the year and the holidays. Previously, we’d plan moderate celebrations at each office and coordinate a day to give back a little. Then, we’d take the last week of the year off to spend with family and recharge our creative…
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3 Questions With Account Director Laurie Moran
Laurie isn’t one to shy away from tough challenges or complex topics in her role as an Account Director. In fact, it’s her ability to successfully navigate and find solutions for these situations that’s helped her to build strong client partnerships over her career. Along the way, she’s developed an appreciation for working to learn…
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Our Top Takeaways From Digital Summit Detroit
Back in September, I had the privilege of attending Digital Summit in Detroit for the third time, along with my co-worker, Rachel Barnes. Digital Summit is a two-day conference featuring thought leaders and influencers in the digital marketing world. The sessions focus on trends within the industry and highlight the future of the digital landscape. It’s a…
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Why You Should Consider Mobile-First Design
When it comes to designing a website, it’s easy to want to jump to seeing a large, beautiful site on a computer. However, focusing too heavily on that before figuring out how it will look and function on a mobile device often means a less effective result. The phrase “mobile-first design” has been around for…
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