Email Marketing Archives - Page 2 of 2

Mail Privacy Protection and iOS 15

In September 2020, Apple released its iOS 14, which now runs on 90%+ of all modern mobile iOS devices. This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 6% of users approve (Flurry.com). With the expected launch of iOS 15 update this September, Apple…
BFT Recognized as Leading B2B Agency Through Clutch Award

Honored to Be Among Top B2B Agencies Blue Flame Thinking has been named as one of three top B2B marketing companies in the state of Michigan by Clutch Marketing! A prominent B2B review and rating platform focusing on the IT, marketing, creatives, and business industries, Clutch recently released their list of top companies making a…
Email Marketing in the Land of No Email Trackers

For years, I’ve been a fan of the way Basecamp thinks about both product development and customers’ needs. Also, I always read their communications regardless of how busy I am, because I find them valuable. But, when I heard they were Beta testing an email service called HEY, I was a little confused. Why? Where…
Blue Flame Thinking Named to List of 2021 Top Web Development Companies in Chicago

Techreviewer.co, the well-regarded IT market research and analysis company, has named Blue Flame Thinking to its list of top web development companies in Chicago. This list acknowledges renowned companies in the web development industries. This compilation from Techreviewer offers a resource for entrepreneurs, start-up founders, or managers searching for web development companies in Chicago. The…
The Road Less Traveled… by Women

As colleagues who have spent many years in the financial services industry in different roles, we’ve had the privilege of working with a number of women who have been influential throughout our careers. Yet, despite all the women we’ve known in executive roles, the headlines continue to point out the low number of women in…
Starting Strong: Tips for Beginning a New Agency Relationship

The start of a new agency-client relationship is always exciting. The agency is pumped for the new challenge and opportunity to create some great work. The client is eager to expand their team and see their ideas in action. So, after this client-agency relationship is made, what comes next? Despite client size or what industry…
‘Tis the Season to Unsubscribe

It’s time to unsubscribe. If you have any brand affinity at all, you’ve probably subscribed to notifications from the brands you love. It’s just as likely that this show of affection has been rewarded in recent weeks with a growing barrage of seasonal e-blasts. That helpful heads-up from many retailers is often followed by even…