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Monday AM Quarterbacking
When it comes to football, the sign of a good Super Bowl is when the game is more exciting than the ads. Overtime win, comeback story…now that’s not just compelling content, it’s shareable! Fortunately, it didn’t distract us too much from our ad watching. As Diverse in Opinions as the Ads Were in Approaches What…
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Finding Their Better: Pentair Pools Takes Silver
Pentair took home the Silver at Chief Marketer’s PRO Awards for “Best Holiday or Seasonal-Themed Campaign.” Now, since awards are simply affirmations of outstanding results, we’d like to help Pentair show off those results. The award-winning campaign, which featured a rebate program, not only generated millions of impressions but also converted those impressions into sales…
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Monday AM Quarterbacking: The LII-Edition
While the outcome of the Super Bowl was in doubt up until the end, the advertising challenge was settled early—at least on Twitter, where Tide took the prize for using David Harbour (aka, Chief Hopper from Stranger Things) to turn every commercial into a potential Tide ad. It literally, if you will, cleaned up in…
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