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What You Should Know About the Latest Google Core Updates (March 2024)
In March of this year, Google rolled out one of its major core updates. These updates can have a significant impact on website rankings. Understanding what they are and how they work is important for marketing and website teams. What is a Google core update? A Google core update is a significant enhancement to the…
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A Closer Looks at Google’s New Consent Mode
There’s been a lot of noise around Google’s new Consent Mode feature changes. It’s important you understand how it works and the impact it will have on your marketing initiatives. Version 2 of the Consent Mode is now mandatory to continue using ad personalization features. How The New Google Consent Mode Works Google Consent Mode…
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Why You Need a Trusted Marketing Agency Partner in 2024
B2B marketing and lead generation have changed significantly in the last few years. How? Regardless of the market or industry—the combination of labor shortages and smaller budgets means that you’re being tasked with driving awareness and organizational change with even fewer resources before. Greater care and expertise are needed to avoid missed opportunities when budgets…
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Leverage the Power of Machine Learning and AI for Companies
Using AI in business is gaining serious traction. Unless you’ve been living in the remote woods of Canada for the last year (and the Yukon is b-e-a-utiful, by the way), you’ve seen artificial intelligence exploding everywhere. This blog includes a primer on how AI works, how you’ve been using AI for years (even if you…
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Using AI Image Generation for Marketing
Over the last few months, there’s been quite a bit of chatter throughout the agency world on the ins and outs of using AI image generation to create art and images for marketing projects. Many questions have surfaced. Let’s dig into these questions Your competitors are likely using AI-powered tools like Adobe Generative Fill, Shutterstock…
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The Importance of a Website Traffic Analysis
Your website is the most visible view of your brand and products or services. Prospects and clients are visiting to learn more about you and engage. Understanding your website demographics and analytics is a critical step in using data to make decisions. Another big benefit of using data-driven decision-making is content optimization, which allows you…
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What is ChatGPT? An AI Content Creation Tool from A Marketing Agency Perspective
There’s been quite a bit of chatter around ChatGPT over the last several weeks. Like any company, we have a range of fascinations with it. We have those who jumped on right away and started testing it for their kids’ projects or just for fun. We have those who are waiting to see what happens…
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BFT Recognized in 2023 as a Top Agency Through Clutch Awards
Honored to Be Among Top Agencies in Michigan Blue Flame Thinking has been named as one of the top web development and branding companies in the state of Michigan by Clutch Marketing! A prominent B2B review and rating platform focusing on the IT, marketing, creatives, and business industries. Each year, Clutch presents its awards to…
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SEO: Leverage the Power of Keywords to Drive SEO
Any digital marketing conversation you’ve had recently probably included the topic of keyword research. These are the words, phrases and ideas that describe what your content is all about and ultimately drive search traffic to your site. Everything on your landing pages – from the copy to images, video, and graphics – is powered by…
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SEO: Use Search Engine Optimization to Drive Traffic and Grow Brand Awareness
As a digital B2B agency focused on technical industries, we’ve seen a full range of search engine optimization activity over the last few years. Some firms are well entrenched and moving along, while others are striving to understand the vernacular and determine how to integrate it into their content. Given the sophisticated changes SEO has…
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