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Why You Need a Trusted Marketing Agency Partner in 2024
B2B marketing and lead generation have changed significantly in the last few years. How? Regardless of the market or industry—the combination of labor shortages and smaller budgets means that you’re being tasked with driving awareness and organizational change with even fewer resources before. Greater care and expertise are needed to avoid missed opportunities when budgets…
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How Your Marketing Could Benefit From Avatar Video Using Generative AI
CEOs, managers, and financial advisory services have long used video (live stream or prerecorded) to connect with employees, share important information, or relay updates. Now generative image AI tools can help us create an avatar, train software to mimic our voice, upload a script, and splice them all together for the final product. Avatars can…
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Using AI Image Generation for Marketing
Over the last few months, there’s been quite a bit of chatter throughout the agency world on the ins and outs of using AI image generation to create art and images for marketing projects. Many questions have surfaced. Let’s dig into these questions Your competitors are likely using AI-powered tools like Adobe Generative Fill, Shutterstock…
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The Importance of a Website Traffic Analysis
Your website is the most visible view of your brand and products or services. Prospects and clients are visiting to learn more about you and engage. Understanding your website demographics and analytics is a critical step in using data to make decisions. Another big benefit of using data-driven decision-making is content optimization, which allows you…
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Key Considerations for Website Redesigns
As a digital marketing agency, we’ve built hundreds of websites. Each one has its own unique story, brand, and challenges. Whether it’s a new website or a redesign meant to refresh an online footprint, there are several elements that drive our process for designing websites that help position our clients for success. Here are the…
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What is ChatGPT? An AI Content Creation Tool from A Marketing Agency Perspective
There’s been quite a bit of chatter around ChatGPT over the last several weeks. Like any company, we have a range of fascinations with it. We have those who jumped on right away and started testing it for their kids’ projects or just for fun. We have those who are waiting to see what happens…
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BFT Recognized in 2023 as a Top Agency Through Clutch Awards
Honored to Be Among Top Agencies in Michigan Blue Flame Thinking has been named as one of the top web development and branding companies in the state of Michigan by Clutch Marketing! A prominent B2B review and rating platform focusing on the IT, marketing, creatives, and business industries. Each year, Clutch presents its awards to…
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SEO: Leverage the Power of Keywords to Drive SEO
Any digital marketing conversation you’ve had recently probably included the topic of keyword research. These are the words, phrases and ideas that describe what your content is all about and ultimately drive search traffic to your site. Everything on your landing pages – from the copy to images, video, and graphics – is powered by…
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Blue Flame Thinking wins Gold and two Silvers at the 2022 AIVA w3 Awards for its client websites
The North American Academy of Interactive and Visual Arts (AIVA) has recognized several of our client’s websites in the 17th edition of the w3 Awards. Csenge Advisory Group was awarded a gold medal As Csenge Advisory Group continued to expand its network of firms and clients, it needed to update its story and visual approach. We…
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Fire Starters: The Imaginary Fold
In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at Blue Flame Thinking. Members of our team sat down to discuss the “fold” of a website, whether it truly exists, and how it affects design, user experience, and performance.
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