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Email Marketing: Best Practices & Pitfalls
Email marketing is a powerful tool and a critical part of your channel mix. Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email…
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Trends and Changes in 2021 Marketing Strategy Planning
If 2020 taught us anything as marketers, it’s the importance of being agile. Seemingly overnight, many of our clients had to make major decisions about how to approach the future of their operations and their strategic market planning. Throughout many industries, marketing budgets took a hit. In fact, in a recent survey of CMOs by…
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Why Social Media Should Be Included in Your Marketing Strategy
As marketers, we are tasked with mapping the customer journey in order to understand how they interact with our brand. However, it can be difficult to pinpoint every interaction that a consumer has with us due to the many different channels that are available today. In a world where almost 3.5 billion people use social…
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