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The Smart Stranger: How an Outside Perspective Boosts Creativity
The truth is familiarity can lead to familiar solutions. Sometimes, you’re just too close to the subject to see beyond the obvious answers. That’s why including a fresh perspective can help lead to a more creative result. Cue the Smart Stranger. Who Is This Person? The Smart Stranger is the person in the room who…
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Other Voices: November 4, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. Two Google publisher metrics suspended over missed deadline For years, digital…
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Other Voices: November 11, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. Will Robots Replace Bank Tellers in Branches? For those of you…
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Other Voices: November 18, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. 9 of the Most Beautiful Branding Identities in Banking It’s wonderful…
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Other Voices December 9, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. Do You Speak Like a Midwesterner? Some of us in the…
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Other Voices December 16, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. 5 Ways To Build A Thicker Skin So You Can Go…
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Data Detective: Digging for Analytical Treasure
You’ve created great content, crafted a compelling call to action (CTA) and built a special landing page. But, do you still lie awake at night wondering if your campaign is bulletproof? Will users find your most valuable content? Will they engage sufficiently to become your next customer? It’s through the application of analytics by data…
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4 Ways to Beta Your Way to Better
Adapting a Beta Mindset We believe considering our work as “done” is not as helpful to our clients as it is to think of it as a journey toward even better. We call it our beta way of thinking, and it’s what drives us as marketers, co-workers and as individuals to find our better. Here…
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Other Voices: March 2, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s Other Voices, a feature that shares what you need to know now. Read below for more. Billionaire CEO Sara Blakely Says These 7 Words Are the Best…
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Marquette Associates New Website Wins Awards
The Marquette Equation: Industry Knowledge + Digital Chops = Award-Winning Website Marquette Associates needed its financial consulting website to work harder to reach key prospects within the institutional marketplace. Tapping our financial industry experience, Marquette called on our editorial and digital teams to upgrade the site’s content and provide design enhancements that would make the…
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