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Who Benefits Most from AI?
Not everyone will thrive in the AI era. But the traits that separate those who do are clear. Here’s what we’re seeing at BFT and what it means for your team.
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How Industrial and Manufacturing Brands Can Win on LinkedIn
B2B marketing on LinkedIn should be part of your sales strategy. Here’s why: LinkedIn has over a billion members. And in the manufacturing and industrial space, a significant share of your buyers, engineers, and procurement leads are on it every week. Scrolling. Reading. Forming opinions about vendors. (Including you.) Most manufacturing brands are either absent…
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Key Trends Shaping Investment and Wealth Management Marketing in 2026
As a B2B digital marketing firm with a specialty in investment management and wealth management marketing, we know how important it is to stay on top of the trends affecting our clients. You face a rapidly evolving landscape where success depends on AI-driven personalization, trust-building strategies, and intuitive digital experiences. Firms that embrace these trends…
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Financial Marketing in 2026: What Advisors Really Need to Focus On
What should financial advisors really focus on in their marketing in 2026? Drawing on insights from a recent Wealth Management/Informa webinar, our team breaks down three core principles every advisor should embrace: being intentional with your strategy, using the right channels to reach your audiences, and showing up consistently with a clear message. Here’s what…
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From Leads to Revenue: How a RevOps Strategy Bridges the Gap
Marketing teams increasingly rely on a RevOps strategy to align data, processes, and technology across the buyer journey. As revenue operations marketing grows in importance, B2B organizations need connected systems and shared revenue goals to scale predictably.
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Why Your Website Needs to be Built for Conversion (Not Just Traffic)
Traffic is good, but conversions matter more. Here’s why your B2B website must be built for conversion, not just visits.
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Check Out These AI Tools For B2B Marketing in 2026
Discover emerging AI tools that are poised to transform B2B marketing & automation in the near future.
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Google Ads, Automation & AI: Why Expert Guidance Matters
Artificial intelligence (AI) is reshaping how we advertise online. Google Ads has embraced AI with tools that generate headlines, keywords, and ad copy, and campaigns like Performance Max that automatically optimize for results. But while AI makes ad management more accessible, it doesn’t make it easier to master. That’s why marketing agencies like Blue Flame Thinking are…
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Debunking the Silver Bullet of Digital Marketing Tactics
Explore why there is no one-size-fits-all solution in digital marketing. Learn about buyer persona research, campaign strategies, engagement metrics, and omnichannel marketing for effective results.
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Navigating the Ins and Outs of Social Media Video
Social media is full of intriguing and informative videos. You’ll see everything from short, rapid-fire entertaining clips to longer ones for more informed learning. Styles vary with the latest trends. It can be hard to determine which type is best for your situation. There’s no one right way to produce these. Everything from your environment…
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