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Google Ads, Automation & AI: Why Expert Guidance Matters
Artificial intelligence (AI) is reshaping how we advertise online. Google Ads has embraced AI with tools that generate headlines, keywords, and ad copy, and campaigns like Performance Max that automatically optimize for results. But while AI makes ad management more accessible, it doesn’t make it easier to master. That’s why marketing agencies like Blue Flame Thinking are…
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Debunking the Silver Bullet of Digital Marketing Tactics
Explore why there is no one-size-fits-all solution in digital marketing. Learn about buyer persona research, campaign strategies, engagement metrics, and omnichannel marketing for effective results.
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Navigating the Ins and Outs of Social Media Video
Social media is full of intriguing and informative videos. You’ll see everything from short, rapid-fire entertaining clips to longer ones for more informed learning. Styles vary with the latest trends. It can be hard to determine which type is best for your situation. There’s no one right way to produce these. Everything from your environment…
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Email Marketing in the Land of No Email Trackers
For years, I’ve been a fan of the way Basecamp thinks about both product development and customers’ needs. Also, I always read their communications regardless of how busy I am, because I find them valuable. But, when I heard they were Beta testing an email service called HEY, I was a little confused. Why? Where…
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2020 Digital Transformation — Virtual Panel
One of the reasons I enjoy participating on panels with people I’ve never met before is that the other panelists inevitably share an experience or express an opinion that challenges my own. Throughout the discussion, things usually go in directions that would generally remain unexplored if not for the diversity of ideas being articulated. Panels,…
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The Possibilities of Personalized Video
Video is undeniably one of the most engaging and effective ways to communicate with any audience. We’re all familiar with traditional videos; we’ve watched thousands of them. It’s perfect for creating shared experiences by sending a single message to an audience of millions. But today, we can reach people with more relevancy and send unlimited…
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Beyond Words: How Businesses Use Visual Social Channels to Connect With Customers
For many businesses, having a social media strategy means posting to LinkedIn, Facebook and Twitter. All are highly effective channels for communicating with current and prospective clients—both on a B2C and B2B basis. But with the use of Instagram and Pinterest soaring, these visual channels shouldn’t be overlooked when planning an integrated marketing campaign, especially…
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Mythbusting: 3 Mobile Misconceptions
Nobody likes to be labeled. Being painted with broad strokes rarely captures a true likeness and can lead to false impressions about mindsets, values, mobile technology and communication preferences. We see evidence of this when it comes to grouping target audiences by generation. It’s an action that easily leads to focusing on commonalities to the exclusion…
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Little Red Riding Hood: A Customer Journey Framework for Marketers
On the Road to Grandma’s House You may know “Little Red Riding Hood” as a cautionary folk tale about placing too much trust in strangers. However, if you consider the story from a different angle, it offers marketers a useful customer journey framework for mapping and identifying the potential trouble spots that prevent prospects from…
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