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The Psychology of Headlines in Advertising
When it comes to advertising, the headline is often the make-or-break moment. A well-crafted headline can grab attention, spark curiosity, and compel action. But what makes a headline truly effective? It’s psychology. How it makes people feel—when we want readers to act—is key. Attention is the First Battle Human attention spans are notoriously short. Now…
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One Tiny Little Secret from a Copywriter’s Life
After digging into data from the past three years, we’ve noticed a trend. When clients take on copywriting for their website project, delays happen. By comparing the original project timeline and the actual go-live date, when clients are responsible for copywriting: The one thing I do every day that makes others cringe It’s time to…
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Why You Need a Trusted Marketing Agency Partner in 2024
B2B marketing and lead generation have changed significantly in the last few years. How? Regardless of the market or industry—the combination of labor shortages and smaller budgets means that you’re being tasked with driving awareness and organizational change with even fewer resources before. Greater care and expertise are needed to avoid missed opportunities when budgets…
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3 Questions Every Product Launch Should Answer
It’s not often that you can introduce an entirely new product category to the marketplace. Unless what you’ve developed is truly a breakthrough, you’ll be entering a market with established competitors and existing expectations. The challenge is to stand out and claim a niche that describes your value and appeals to your target audience. New…
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Using AI Image Generation for Marketing
Over the last few months, there’s been quite a bit of chatter throughout the agency world on the ins and outs of using AI image generation to create art and images for marketing projects. Many questions have surfaced. Let’s dig into these questions Your competitors are likely using AI-powered tools like Adobe Generative Fill, Shutterstock…
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The Importance of a Website Traffic Analysis
Your website is the most visible view of your brand and products or services. Prospects and clients are visiting to learn more about you and engage. Understanding your website demographics and analytics is a critical step in using data to make decisions. Another big benefit of using data-driven decision-making is content optimization, which allows you…
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3 Questions with Copywriter Tiffany Kreh
Tiffany knows a thing or two about solving complex problems. Her brain is always buzzing to find the why behind the issue, which helps get to the root cause when puzzling through solutions. In her tenure, she’s worked with a wide range of companies, including Liberty Mutual Insurance, Georgia Pacific, Spectrum Health (now Corewell Health),…
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Tips For a Successful Marketing Campaign
As a digital marketing partner to our clients, we’ve seen it all when it comes to service and product campaigns. Some clients have previous campaign results to review, some have personas and KPIs and others have just started creative briefs. We often see our entry point as solving a puzzle. We dig into the information…
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What is ChatGPT? An AI Content Creation Tool from A Marketing Agency Perspective
There’s been quite a bit of chatter around ChatGPT over the last several weeks. Like any company, we have a range of fascinations with it. We have those who jumped on right away and started testing it for their kids’ projects or just for fun. We have those who are waiting to see what happens…
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BFT Recognized in 2023 as a Top Agency Through Clutch Awards
Honored to Be Among Top Agencies in Michigan Blue Flame Thinking has been named as one of the top web development and branding companies in the state of Michigan by Clutch Marketing! A prominent B2B review and rating platform focusing on the IT, marketing, creatives, and business industries. Each year, Clutch presents its awards to…
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