Marketing Strategy Archives - Blue Flame Thinking

Rebrands Done Right: Working with Asset and Wealth Management Firms

A rebrand can reinforce trust or leave clients wondering if their firm still exists. Here’s what we’ve experienced with asset and wealth management rebrands.
AI Governance for B2B Marketing Teams: Build the Guardrails

Your team is already using AI. Here is how AI governance for B2B marketing teams speeds work up instead of slowing it down.
The AI Tool We Actually Built (and Why Strategy Came First)

See the AI marketing tools BFT actually built for clients and why strategy, not the tool, is still what makes them work.
Answer Engine Optimization: What B2B Marketers Need to Know in Q4

Your buyers are not scrolling a page of blue links anymore. They are reading an answer.
2027 Marketing Budget Planning Starts Now

Finance drafts 2027 numbers in late summer. How to shape your marketing budget request now, including the AI line items most budgets forget to fund.
Owning a Niche: Digital Marketing for Specialist Firms

B2B buyers don’t search for generalists. They search for the firm that solves their exact problem. Here’s how to make sure you’re the one they find.
How Industrial and Manufacturing Brands Can Win on LinkedIn

B2B marketing on LinkedIn should be part of your sales strategy. Here’s why: LinkedIn has over a billion members. And in the manufacturing and industrial space, a significant share of your buyers, engineers, and procurement leads are on it every week. Scrolling. Reading. Forming opinions about vendors. (Including you.) Most manufacturing brands are either absent…
Why Modern Brands Need AI-Enabled Design Systems

Static PDFs can’t keep up with AI. Here’s why modern brands need AI-enabled design systems, and what they actually do.
Lessons Learned in Claude Cowork for the Ati Robotics Website

A tech-forward client, Ati Robotics, came to BFT with a proposition: Build our new site in 30 days using Claude. So we did.
B2B Marketing Benchmarks in 2026: Targets vs Diagnostic Lens

Our asset management clients often ask what benchmarks they should be aiming for. It’s a fair question, but a tricky one. Many financial services marketing benchmarks don’t focus solely on asset managers and may mix different audiences with varied buying behaviors. The result: measuring your marketing against misaligned benchmarks can lead to misleading conclusions. That’s…

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