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How Industrial and Manufacturing Brands Can Win on LinkedIn
B2B marketing on LinkedIn should be part of your sales strategy. Here’s why: LinkedIn has over a billion members. And in the manufacturing and industrial space, a significant share of your buyers, engineers, and procurement leads are on it every week. Scrolling. Reading. Forming opinions about vendors. (Including you.) Most manufacturing brands are either absent…
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Why Modern Brands Need AI-Enabled Design Systems
Static PDFs can’t keep up with AI. Here’s why modern brands need AI-enabled design systems, and what they actually do.
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Lessons Learned in Claude Cowork for the Ati Robotics Website
A tech-forward client, Ati Robotics, came to BFT with a proposition: Build our new site in 30 days using Claude. So we did.
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B2B Marketing Benchmarks in 2026: Targets vs Diagnostic Lens
Our asset management clients often ask what benchmarks they should be aiming for. It’s a fair question, but a tricky one. Many financial services marketing benchmarks don’t focus solely on asset managers and may mix different audiences with varied buying behaviors. The result: measuring your marketing against misaligned benchmarks can lead to misleading conclusions. That’s…
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Content Marketing in the Age of AI: Human + Machine Collaboration
In the age of AI, how can human creativity and machine automation work together in content marketing? Find out here.
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Key Trends Shaping Investment and Wealth Management Marketing in 2026
As a B2B digital marketing firm with a specialty in investment management and wealth management marketing, we know how important it is to stay on top of the trends affecting our clients. You face a rapidly evolving landscape where success depends on AI-driven personalization, trust-building strategies, and intuitive digital experiences. Firms that embrace these trends…
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Financial Marketing in 2026: What Advisors Really Need to Focus On
What should financial advisors really focus on in their marketing in 2026? Drawing on insights from a recent Wealth Management/Informa webinar, our team breaks down three core principles every advisor should embrace: being intentional with your strategy, using the right channels to reach your audiences, and showing up consistently with a clear message. Here’s what…
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From Leads to Revenue: How a RevOps Strategy Bridges the Gap
Marketing teams increasingly rely on a RevOps strategy to align data, processes, and technology across the buyer journey. As revenue operations marketing grows in importance, B2B organizations need connected systems and shared revenue goals to scale predictably.
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Why Most B2B Websites Fail at Storytelling—And How to Fix It
Why most B2B websites fall flat on storytelling—and how to fix it with clearer brand messaging, smarter UX, and customer-first narratives that convert.
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Why Your Website Needs to be Built for Conversion (Not Just Traffic)
Traffic is good, but conversions matter more. Here’s why your B2B website must be built for conversion, not just visits.
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