In October 2019, Google announced a new core algorithm update known as BERT, short for “Bidirectional Encoder Representations from Transformers.” Google describes BERT as a state-of-the-art approach for natural language processing (NLP). Google stated the model in which they used to create BERT will “process words in relation to all the other words in a sentence, rather than one-by-one…
Back in September, I had the privilege of attending Digital Summit in Detroit for the third time, along with my co-worker, Rachel Barnes. Digital Summit is a two-day conference featuring thought leaders and influencers in the digital marketing world. The sessions focus on trends within the industry and highlight the future of the digital landscape. It’s a…
When it comes to your organization’s website, it’s easy to get complacent about its performance and focus on other business goals. After all, having a digital presence in the form of a beautiful, dynamic website means the people you’re trying to find you when they need your products or services, right? Not necessarily. If you…
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