Social Media Marketing Archives - Page 2 of 3

BFT Recognized as Leading B2B Agency Through Clutch Award

Honored to Be Among Top B2B Agencies Blue Flame Thinking has been named as one of three top B2B marketing companies in the state of Michigan by Clutch Marketing! A prominent B2B review and rating platform focusing on the IT, marketing, creatives, and business industries, Clutch recently released their list of top companies making a…
Blue Flame Thinking Named to List of 2021 Top Web Development Companies in Chicago

Techreviewer.co, the well-regarded IT market research and analysis company, has named Blue Flame Thinking to its list of top web development companies in Chicago. This list acknowledges renowned companies in the web development industries. This compilation from Techreviewer offers a resource for entrepreneurs, start-up founders, or managers searching for web development companies in Chicago. The…
The Road Less Traveled… by Women

As colleagues who have spent many years in the financial services industry in different roles, we’ve had the privilege of working with a number of women who have been influential throughout our careers. Yet, despite all the women we’ve known in executive roles, the headlines continue to point out the low number of women in…
Starting Strong: Tips for Beginning a New Agency Relationship

The start of a new agency-client relationship is always exciting. The agency is pumped for the new challenge and opportunity to create some great work. The client is eager to expand their team and see their ideas in action. So, after this client-agency relationship is made, what comes next? Despite client size or what industry…
Fire Starters: How COVID-19 is Transforming Holiday Marketing in 2020

In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at Blue Flame Thinking. Members of our team shared their thoughts during a company roundtable about how the COVID-19 pandemic is transforming holiday marketing campaigns for brands in 2020. We’re sharing an excerpt here to continue…
Fire Starters: Managing Your Brand on Social Media During Times of Crisis

In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at Blue Flame Thinking. Members of our team shared their thoughts during a company roundtable about how brands should be using their social media accounts to respond to and comment on current events. We’re sharing an…
Why Social Media Should Be Included in Your Marketing Strategy

As marketers, we are tasked with mapping the customer journey in order to understand how they interact with our brand. However, it can be difficult to pinpoint every interaction that a consumer has with us due to the many different channels that are available today. In a world where almost 3.5 billion people use social…
5 Steps for Building Stronger Customer Relationships Through Content Marketing

Unlike paid advertising, content marketing is about more than prompting an immediate purchase. It’s about cultivating awareness of your brand and deepening trust in your ability to understand what your customers want. It’s also about empowering them so that when they do make their decision, it’s with the confidence that you have what they need.…
3 Questions With Digital Engagement Strategist Eryn Leedy

Building the right a brand story, one that really resonates with the people you want it to, is something of a passion for Eryn, who recently joined Team BFT as our digital engagement strategist. In her not-so-spare time, you can find her exploring the great outdoors or swinging a hammer indoors as she works to…
Things Have Changed: Social Media’s Relevance to Marketers Post-2018

While social in 2019 may not have the cleanest reputation, it’s still the best place for B2B marketers to engage directly with audiences. In fact, your audience has even more expectations around your brand and its behavior on social than ever before. But, the rules have changed just since last year. Hootsuite recently published its “Top…

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